Collaborative Strategies for B2B Marketing Success

build your brand

expand your reach

drive your growth

Woman with curly brown hair wearing a tan jacket and a necklace, standing near a pond with a pine cone fountain, surrounded by colorful autumn leaves.

Vanessa Ward, Founder

Your Marketing Department. Without the Department.

I founded Trilogy to help growing small to medium sized companies get the B2B strategic marketing execution they need without having to hire full-time staff or pay large marketing firm rates.

If your business has outgrown DIY marketing but you don't have bandwidth to manage it yourself, I am the solution: solid execution that builds your brand, nurtures your pipeline, and maintains marketing momentum while you focus on other responsibilities.

Learn more

Solutions Offered

Your Brand Identity & Digital Presence

Look credible everywhere prospects check first.
Website. LinkedIn. Google.

✔ Brand consistency standards
✔ Website optimization
✔ LinkedIn content + analytics
✔ Google reviews + support

When your key touchpoints tell one consistent, professional story, prospects trust you faster and sales cycles shorten. I help compliance-driven, regulated industry based businesses present a polished, credible brand without the stress of a full overhaul.

Explore Brand & Presence

Marketing Execution & Content Management

Keep your marketing moving when you are busy. Email. Content. Collateral.

✔ Email marketing + lead nurturing
✔ Content strategy + automation
✔ Collateral updates + alignment

Marketing matters, but execution is what slips when priorities stack up. I step in to plan, create, and maintain consistent outreach so your business stays visible and connected with polished, on-brand marketing content.

Explore Execution & Content

Industry Events & Sponsorship Visibility

Show up confidently where your ideal clients are.
Participate. Sponsor. Promote.

✔ Strategic conference planning
✔ Sponsor + partner coordination
✔ Webinars + industry advertising
✔ Event messaging + readiness

Conferences, sponsorships, and webinars can drive real pipeline when they are planned well and executed cleanly. I help you approach these opportunities strategically so your brand looks polished, materials are ready, and your investment turns into qualified conversations.

Explore Events & Visibility

Testimonials

Email. Collateral. Website. Conference. Webinar. Leads.

“Vanessa took on additional roles and responsibilities based on our needs. A sampling of those additional responsibilities include:
• Management of our HubSpot CRM.
• Generating lists of prospects from various sources and feeding into our CRM.
• Designing and executing email marketing / awareness campaigns.
• Planning and execution of conference exhibition plan, namely running Belvista Software’s Platinum sponsorship of the ARMTech conference from accountsrecovery.net.
• Participating in our website redesign and launch.
• Working with our external marketing partners to launch organic LinkedIn and paid LinkedIn campaigns.
Vanessa brings significant experience in the accounts receivable industry and would be a great addition to any inside sales or marketing team across technology, services or collections.”
— Christopher B.
President, Owner
Growth Plan. Industry Specific Collateral. Leads. Membership.

“I hired Vanessa to assist with growing Doxim's Accounts Receivable Management and Healthcare vertical footprints.
In a just a short time she was able to develop an ARM industry vertical growth sales plan, collaborate with our marketing personnel to create new ARM industry specific sales tools, and assist with the set up of industry organization memberships for our organization. She further assisted our Business Development team in developing a value proposition and strategy to target ARM and Healthcare industry prospects.
Vanessa is a detail-oriented, experienced, forward-thinking and well-motivated solutions professional with a team player mentality.”
— Jason P.
Senior Vice President, Sales
Collaboration. Industry Specific Content. LinkedIn Posts. LinkedIn Ads.

“While working together, Vanessa constantly inspired me with both her strategic thinking and attention to detail. She has a knack for understanding the bigger picture and the underlying "why" behind business/marketing efforts, while also honing in on the finer details to ensure that every piece of content is accurate, clear, and compelling. Her contributions consistently enhanced the quality and effectiveness of our marketing campaigns.
In addition to her project strengths, Vanessa is an absolute pleasure to work with. She has a natural ability to connect with people, creating strong and lasting relationships.”
— Gabrielle O.
Digital Marketing Specialist